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Alek Vandervelde


Art Direction & Design





Work ︎︎︎



          


Tripadvisor




Over the past couple of years, travel abroad has been challenging or impossible. We’re encouraging people to scratch their itch to explore by checking out all the cool sites in their own city that they haven’t yet seen. Not only does this help customers to get more out of where they live, it also keeps the brand top-of-mind when the time comes for them to book adventures further from home.





OOH







LAS VEGAS















SOCIAL


Optimized social ads target geolocated regions and those who frequent social pages that are most associated with recent movers.








OOH








MAILER DESIGN



This is a mailer (6x3.75) directed towards recent Austin, Texas transplants. As for the design, a barrier-grid
animation was used to maintain a consistency of motion.








      


CW: Ryan Hash